By age 13, 80% of girls distort the way they look online.* Let’s change that.

Social media is a big part of young people’s lives — but retouching apps and the pressure to post the ‘perfect selfie’ are hurting their self-esteem and confidence. Have the selfie talk with a girl you love to reverse the damage and celebrate real beauty. The Dove Self-Esteem Project can show you how.

👉 Get the Confidence Kit at Dove.com/TheSelfieTalk

Let’s Change Beauty 💪💙

* Based on the research results from the U.S. surveying girls who use social media; US n-556 age 10-17.

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42 COMMENTS

  1. This ad touched my heart in an insanely way , It was well-thought and produced. I wish so badly that all the girls left behind those worries about their bodies and understand that we are not diminished to our physical images , we are beyond that. I wish I could go back and time and tell to my younger inner self not to concern about it . The problem is getting out of hand but is our duty to have the self steem talk.

  2. Little detail here, Dove Netherlands has avoided the video with the armpithair, because of fear of backlash.
    There is no armpithair visible when they say; "For unshaven armpits", it is just a woman with shaven armpits.
    If you support body-positivity, would it hurt to put some normal, clean armpithair in the video, like everyone is accepting from men (that famously are often not cleaner than women?)
    I hereby request Dove to put some effort in, thankyou in advance.

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